Writing

Build logs, methods, opinions.

Written from the record: commit histories, live products, and ten years of product work. Opinions come with receipts.

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Running agents in production: five months of MyClaw

From a config file to a 25,000-commit swarm: memory, daily briefs, health checks, fail-closed design, and what operating an AI workforce actually takes.

July 19, 2026/8 min read/agents · ai · operations
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02Mp
July 14, 2026/7 min read/opinion · strategy · distribution

The MVP is the easy part now

I have shipped five MVPs since February. Building them was the quick bit. Technology stopped being a moat, users are settling into fewer apps, and audience is the asset that decides who wins.

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June 15, 2026/6 min read/opinion · process · ai

Sprints are dead for prototyping

A working prototype is now quicker to build than the meeting to discuss it. That kills the sprint as a prototyping tool, and it changes how product decisions get made.

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04Bc
June 1, 2026/6 min read/opinion · method · portfolio

Big-company ideas, one-person company

Portfolio strategy, platform teams, ops reviews — the machinery of a €100M product organisation, scaled down to a company of one. Most of it fits, and agents made it affordable.

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Walk with Toogi: a full commerce stack on a small product
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May 14, 2026/6 min read/build log · payments · retention

Walk with Toogi: a full commerce stack on a small product

From a payment landing page to subscriptions, hardened webhooks, lifecycle email, and server-side analytics — commit by commit.

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April 10, 2026/7 min read/method · shipping · portfolio

Shipping a product fleet: four products in three weeks

Four consumer products went live in three weeks. Here is the method, straight from the commit history: template starts, day-one shipping, and fleet-wide improvement waves.

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8tot8: sixty commits on a Thursday
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February 26, 2026/5 min read/build log · iteration · templates

8tot8: sixty commits on a Thursday

One day of small, reversible commits rebuilt 8tot8’s whole look. What fast iteration looks like in practice, and the hardening that followed.

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Moo-ving: building trust mechanics into a property marketplace
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February 17, 2026/6 min read/build log · marketplace · trust

Moo-ving: building trust mechanics into a property marketplace

A commit-level walkthrough of Moo-ving: the whole marketplace shipped on day one, then identity verification, import fallbacks, and performance work layered on top.

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